INTRODUCTION:In today’s global business arena, English is the “official” business communication. Our ability to write in English is vital in determining our success in conducting business.
An ongoing challenge in today’s fast paced business world is to write clearly and effectively to all our business associates, internally and externally. Any misunderstanding or conflict that arises can lead to poor morale, low productivity and even loss of business. This will ultimately affect our company image and profit margins. Writing is a key aspect of business communication. It is a major skill in our business management and conduct. It is also a very powerful image projection of the individual and the company. Learning powerful tools in business writing communication will help company managers and professionals be more equipped to deliver a more power-packed performance for the company. This programme is designed to focus on giving participants on overview of Business Writing, with priority focus on writing Memos, Emails, Proposals, and selected Business Letters. |